Church Marketing and Seth Godin
by Ryan Hartsock
Apr
15th
2008
Read Scott was able to ask marketing guru Seth Godin some questions about church marketing and here's a snippet for what it's worth.
Read Scott: For church leaders without much of a budget and without formal training in marketing, what strategy could build community online most effectively?
Seth: People will talk about you (online and off) if it benefits them, if it makes them feel good, if they get something psychic out of it. The challenge isn’t to figure out the tactics, it’s to create an experience that’s worthy.
To my knowledge, Godin is not a religious guy. His perspective is one, though not unexpected if you read his books and blog, that should remind us all of the importance of creating the experience for people to both connect with God and each other. It doesn't just happen...it takes discipline, effort and foresight. It challenges me anew to look with fresh eyes at the experience church has for its people.
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Ryan Hartsock
Ryan Hartsock was an 8th grade teacher who went to film school then met a pastor planting a church looking to bring creativity as a core value. He's a pastor’s kid who never thought the church had moved beyond the standard box of creativity in recent years. Many churches had settled on duplicating culture instead of leading and communicating to it. Time to attempt something outside the box…
So Ryan finds himself with a place to experiment and push the boundaries with a church that dares him constantly. Church Box is a reflection of this desire to equip churches to communicate effectively.
